The Purpose Driven Site – part 2

The Purpose Driven Site part – 2 If you have been in business for some time then you have had some success in developing core competencies around your business and now you are looking to expand your web presence and sharpen your focus or expand your business by using a smart website, by designing a site that does something important and vital to the future of your company or organization. Or, perhaps you are just starting out in your business and plan on using the net as a primary way of reaching clients or selling your goods/services and the website is the first step in development of your business. Whatever or wherever you are in the business process your net presence is vital to survival
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The Purpose Driven Site

The Purpose Driven Site Why do you have a website? What is the purpose of your website? These are important questions to ask when you build, update, or begin establishing your net presence. If you don’t grasp or clearly define the purpose of your website then there is a real possibility that you are or will be losing out on one of your most important business assets, your website. Technical complexities and the fast moving pace of technology, especially around the web, often means that companies can lose focus and miss out on what a website is supposed to do.  And a website needs to do something, it needs to justify why it is, it must in short have purpose! Without purpose the site will linger
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